I absolutely love this commercial that 180LA/ 180 Amsterdam did for Sony. Jessica Sanders tells her story of how she pursued her dream to be a documentary filmmaker, just like her Oscar-winning parents. This ad really stood out for me because there was no speaking, only text and music. Jessica's story is illustrated in her apartment and the text is on a video she pops in her tv, the tv itself, her scrapbooks, fridge, and even spelled out on a sandwich she made. This advertisement definitely captured my attention. The music made me look at the screen because it was captivating and upbeat, which made me suspect something exciting was about to happen. I felt as if I was more likely to watch the whole thing because it was text, as opposed to when people are talking in a commercial one sometimes zones them out. However, with this commercial, I hung on waiting for more words to appear from all types of interesting places. This story has a great message: "believe anything you can imagine, you can make real", and I loved it because although the message is a little cliche, it is a real story presented in an extremely unique way.
