DraftFCB- Sharpie Bleed Commercial

I had a hard time finding a "favorite" DraftFCB ad. I thought this one was simple and delivered a good image about Sharpie and what they are promising for their retractable pen. I really liked how the red ink came to life and was animated. It created movement and demonstrated the possibilities that one can create using their pen. I also really liked the tag line: "the heart may bleed, but not the ink". The "uncap what's instead" also reiterates the possibilities you can create using this nifty Sharpie marker/pen. It also demonstrates that you are the eye of the beholder, or that the holder of the pen is subject to infinite ideas and creations - that is, until the ink runs out. I also enjoyed the sounds used during this 15 second spot. I liked that you could hear the pen drawing and scratching away. I also liked that when the narrator said "with just one click" their was a bolt of thunder sound, which also stressed the possibilities that can occur as well.

TM Advertising: "Producer"/We Know Why You Fly Commercial

I actually met with an American Airlines Account Supervisor at TM and he recalled this commercial as one of his most favorite that the agency has ever produced for American. I really liked it as well and it was definitely my most favorite out of all the TM ads that I watched. Even though the role of the director is over exaggerated and a little cheesey, it is very comical and gets the point across that some people in a work environment can be difficult and contradicting. I also think the fast pace of the commercial and switching scenes adds to and signifies the hectic time the producer is going through. However, American Airlines is promising to be there and make you most comfortable when traveling or on business trips. This is why the producer decides to choose American - and this is a very good message, because while most people don't have to deal with Persian Squirrels or crazy Directors, they get the picture that business trips can be stressful and American promises to make you comfortable.

The Martin Agency: The American Cancer Society "Official Sponsor of Birthdays" Commercial

I really liked the violin or string instrument played in this ad because it is soothing and calm. The film clips do a great job of capturing the essence of a "birthday". They added elements of excitement and surprise. The smiling faces create repetition and a happy tone for the ad. Even though cancer is a sore topic, the American Cancer Society wants to show what society could be like if there was less illness and cancer. I think there message was clear and also a creative concept thought up by The Martin Agency. People get awkward or tune out when something is about dying or sickness is a negative way, and I think it was very clever of them to approach it in a positive way and say look what we COULD be like.

McCann Worldgroup Hong Kong - Nike "Paper Battlefield"

I know McCann Worldgroup has had a lot more famous ads, but this print ad really stuck out to me. I find the neon colors add intensity to the work which makes it very attractive and vibrant. I think this is one example of how a print ad can be art. There are elements of color, movement, contrast, harmony, rhythm, and proportion. The shapes of the basketball players are all vary a little in proportion to each other, but are contrasted with various colors so that they stand out. The different colors offer an element of variety so that is easier to differentiate the shapes. The chinese symbols add rhythm because they are repeated numerous times, and also make the piece unique to the area in which it is advertised. Also, harmony is achieved because their are similar shapes and symbols through the work. I really enjoyed this piece and wish there were more ads like this - this type of ad clutter would be okay to me because it's pleasing to look at.

Grey E-trade Singing Baby

I know we saw this ad in class, but it makes me laugh every time and is my favorite campaign that Grey does. I think it is really cool how they create the commercials and make it look like the baby is actually speaking in an adult manner. This particular commercial is my favorite, along with the "milk-aholic" one. I love this one because the little black baby is so cute and the way his hair sticks up is so hilarious. Besides the fact that it is so funny that the little black baby is singing, I think the choice of the song is very significant. He sings "Take these broken wings" by Mr. Mister, which symbolizes the hardships people have had with the economy and are trying to get over and resurrect from the ashes. The white baby encourages people to use E*trade while this other baby ads an element of comic relief to the situation.

JWT New York: "Bed" print ad for VISINE in USA

When I first saw this ad it reminded me of the visuals I had while reading Gulliver's travels in high school. Hundreds of little tiny citizens of Lilliput were constantly on and around Captain Gulliver, just like this image. I don't know if the creative team of JWT NYC was inspired by this novel from the 1700s or not, but it seems like it. This ad has a lot going on, so it allows the audience to look closer and see something new. I like the tag line - "Natural Tears Formula. Don't Ask How". If you look closely, the woman is crying and the little people are taking her tears with feathers. The tears stream down her face, on to the feathers, in to buckets, over the bed to the desk, and into the bottle. Visually, the way the tears travel across the ad creates a nice sense of movement. Also, the movement leads to the Visine bottle, which gives it emphasis. The Visine bottle is very small, but JWT was apply to make it really stand up for its size. The blue from the sheets and the blue on the Visine bottle are the most bright colors which help to move the viewer's eye from the tear scene to the bottle as well. Also, the green chalkboard in the background help to balance the color ratio in the scene, I thought. All in all, I really liked this ad and how it created movement and had a storyline. I thought it was also nice how the Visine bottle wasn't the biggest or main focal point of the ad, but you still understood what was going on.

Chile Prolam Y&R: "extra strong" print ad for JANO HOT SAUCE

This print ad reminds me of a scene from a 1980s Italian Mafia film. I really like the black and white background with red contrast, it obviously makes the Jano hot sauce the focal point. The mans facial expression look as though he's been shot, which signifies the strength of Jano. The mans brow and eyes are also squinting in reaction to the sauce, which further exemplifies its strength. You can almost picture this happening in slow motion, much like a gun shot scene. The message that I get from this is that you won't know what hit you, because it's so hot!