Publicis London: Hula Hoops DJ

I thought this commercial was a very unique way to present a snack. It did not really talk about the snack besides the very end, but it was still really funny and the little hand really did look like a DJ. This is the epitome of playing with your food, and it was really comical that the guy got so in to the situation. I've been to numerous DJ performances, and I loved how he used one pinky to spin and put another on his head phones, and then switched hands and threw one pinky up in the air, because this really is what DJs do.

T.A.G. SF "Viva Pinata" Commercial

This commercial was bizarre, yet funny at the same time. It's funny, and it has to be bizarre because a video game that is about a Pinata is a little weird anything. I just thought it was funny that the Pinata talks the kids in to letting him down because he will "grant them all their wishes", but just scurries away once he hits the ground. I don't if the kids were more dumbfounded that he could talk, promise wishes, or gallop away. The Pinata's voice was also very amusing because it's not what most people expect a cartoon animal to sound like - I feel like most people would imagine it as either soft or playful. I liked the bright colors in the birthday party scene because it really demonstrated a childhood backyard birthday party well, and also represented the vibrant game well. I think people would be more inclined to watch this commercial from start to finish because it provokes an element of curiosity when the Pinata begins to talk, which I think is what T.A.G. SF meant to do.

Campbell Mithun NYC: "H&R Block Cupid" Commercial

This commercial stuck out to me because most people despise taxes and doing them. Along with doing them, tax auditors are described as mean and "heartless". This metaphor of being "heartless" is actually demonstrated in this commercial, when not even Cupid himself can swoon over the tax auditor with his bow & arrow. I liked how the harp music speed up right before he struck the tax auditor in the chest, creating a climax. However, he failed multiples times. The grey tones and cubicles also exemplify how depressing a tax auditor's office can be. I thought this was a creative way for H&R Block to appeal to people in need with tax help because tax auditors are portrayed as actually being heartless and not understanding in this commercial.

Mullen Boston: 2010 Zappos Puppet TV Campaign

While these puppet ads are a little corny, they really demonstrate how Zappos.com has very good customer service and is prepared for any situation. The girl puppet was shocked that she got her order in less than a day,which signifies that Zappos.com is capable of such unusual occurrences from other companies. Her bizarre excuse for wanting to return her dress is because she's not "emotionally ready" for it. I found it so funny that the customer service attendant had a box to check that said "not emotionally ready" - and imagined the calls and bizarre things that people really do say. Besides the fact, this commercial really reiterated that Zappos will get your delivery to you quickly and has free return shipping, which is always a plus.

Deutsch LA: VW PunchDub Commercial

I really liked this advertisement because it reminded me of my younger carpool days when all the kids would play the "punch bug" game. One other reason I like this ad is because I love the song "Two Weeks" by Grizzly Bear, and I think it sets a nice vibe for this ad. In this commercial, all walks of life and ages are playing the "punch dub" game. There are a lot of elements of comedy, especially when the little boy punches the old man and he whimpers. I think another element is surprise, because a lot of the people being punched are surprised as to why they are getting hit, probably because the cars passing by are not all punch "bugs", but rather any VW in general. It is also comical that Stevie Wonder punches that black comedian, and it is also surprising because Stevie Wonder is blind and he says "red one". At the end, the VW announcement is "13 New Models and A Whole New Game", which signifies a new beginning for VW.

HILL HOLLIDAY: "SAND CASTLE" commercial for DUNKIN' DONUTS

Hill Holiday has done a lot for Dunkin' Donuts and has really rebranded them as a whole with the phrase "America Runs on Dunkin'". They were able to create this phrase after Dunkin' beat Starbucks on a lot of taste test surveys and is obviously a lot less expensive. Coffee is a necessity in today's society for students and workers alike. It gives that extra energy boost and source of caffeine most people need in the morning. The little boy in this commercial is very cute and while he probably looks up to his Dad a lot, it is clear that he has some high expectation for his Dad's sandcastle building skills due to their competition on the beach. I am curious as to whether those sandcastles were real or animated. Either way, it was a nice creative execution done by Hill Holiday. Although the Dad seems intimidated at first, he should fear not because he has his DD coffee to get him going! I think this is a cute message, although very exaggerated, because most parents in society need energy to meet the expectations to play and create with their young children. I like the tag line "You Kin' Do It!". It reminds me of the phrase from the pop culture movies of Adam Sandler which coins the phrase "You Can Do It!". However, I think this is a nicely done and presented in a very funny way.

Carmichael Lynch "Hell's Bells" - Harley Davidson Commercial

I like this ad and how it targets the "Hell's Angels" crowd. I think all of the elements flow to create a very "Harley" christmas image. I think the rattling of the chains on the Harleys and the whip that Santa uses when he pulls up sets the tone as "rough-and-tough", which is exactly what Harley is all about. I think it was nice how the Harleys resembled Santa's reindeer with their handle bars as the antlers. I also liked how they played on the holiday season for and the people who get Harleys are on the "naughty list". The tag line "Shop Harley - For Badness Sake" is also clever and probably very appealing to the target market that wears leather, black, metal studs and chains. When they drive away, flames appear and "how bad have you been this year?" comes up - this is another form of repetition and the "badness" - which is probably necessary because Harley has a very specific market. I think Carmichael Lynch executed this theme very well for Harley. I thought it flowed very nicely and the message was definitely clear.