Intertextuality in LV ad campaign

In my Creative Advertising class we recently talked about the concept of "intertextuality" used in print ads, commercials, music videos, etc. Intertextually is a theory about how the audience interprets & understands cultural texts. This theory made me immediately think of the recent Louis Vuitton Ad Campaign of the Summer that commemorated the 40th anniversary of the first landing on the moon with Apollo 11 Mission on July 20th, 1969. The campaign features Buzz Aldrin, the second man to walk on the Moon; Jim Lovell, the commander of the Apollo 13 mission in 1970; and Sally Ride, who became the first American woman to go into space in 1983. Interestingly, this advertising campaign was the first for Louis Vuitton that included integrated press and digital advertising. Louis Vuitton launched "louisvuittonjourneys.com" which displays interactive videos where the astronauts share their experiences and how it changed their lives. But also in the ad, on the hood of the astronaut's truck, is Vuitton’s "Icare travel bag" which runs at $1,530. It is named after Icarus, the hero of Greek mythology who dies when he flies too close to the sun. The ad is supposed to be a homage to the astronauts but also advertises the new bag. In some print ads and on the website the ad says, "Some journeys change mankind forever". I think this is not only alluding to the astronauts themselves and their journey, but the journey of Icarus whom the bag is named after. This thus links and brings this Louis Vuitton travel bag to the same level as the astronauts who are "changing mankind". Louis Vuitton is very expensive and exclusive so they want this status and prestige to be directed at their audience. This would be considered vertical intertextuality because it links old & new cultural texts across multiple genres.