This Clorox commercial is so beautifully done and a work of art. It captures the essence of imagination and curiosity perfectly. The way the little girl moves through the water is featured beautifully. I really like how the color scale in the commercial are cool colors because it demonstrates the nature of the underwater world and cleanliness. The bathroom they are in also has waves as the wallpaper tile, which creates great repetition of the theme. I think it is also clever to have the music speed up once she finds the bottle she is looking for and is rising to the top, it really builds up the anticipation of the action. Before this, the music is going slowly as she is looking around, so it really creates a nice climax of the scene. Once she rises to the top, she still sees her fins from her perspective, but they are not shown when her mom sees her from her perspective. This further exemplifies the notion of imagination. I think this is a great commercial because it combines imagination with real life - a bathroom is an iconic playground for children to create their own storyline, but at the same time you want it to be the cleaniest and germ free for this to happen.
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