1) Little Boy Dorito Ad - Consumers (?)
This was my favorite ad for this year's superbowl. It wasn't the most creative; however, it was created with tasteful humor in a really cute way. The little boy not only stands up for his "mama", but also for his Doritos, which further exemplifies the importance of his tasty snack. One part I liked about this ad was the exaggerated facial expressions of the courter and the little son. These faces made the commercial more funny. I loved the part when the man turns around to look at the mom's butt and the little boy looks at him with a squinted brow and drops his xbox controller. I think what also made the commercial so funny was that, unexpectedly, the little boy slaps the man across the face when he reaches for the Doritos.
2) Google Paris - In-house
I really liked this ad for Google because it was very unique and unlike anything throughout the Super Bowl. What I liked so much about this ad was that as the viewer, you get to see in to the mind of this person and what they're doing. A story is told from these google searches, and you almost get too see exactly who this person is and what they are like. You know they are searching to study abroad, then they go to Paris and google all of these encounters, and even find love & marriage. I think was is most interesting about this commercial is that Google for millions of people could tell a storyline about their life, if you think about it like that. I myself Google EVERYTHING - and if someone could see all those searches, I think it would tell about my life. I really like that Google demonstrated this in their commercial. What I got out of this commercial is that your life is an ongoing storyline, and you can help create it with technologies like Google.
Coke Sleepwalker - Wieden + Kennedy
W+K never fails to have creative Coke advertisements. I liked this one because it looked very real and vivid, not like it was fake. This obviously displays their skilled creative team. I also admired the cool color scheme that captured the essence of sleepwalk. It was very whimsical, almost like a dream. The music added to this dream-like nature, as well. I thought it was comical how the sleepwalker waves at a lion, walks through a herd of elephants, balances along a canyon, and opens a fridge with a snake - all to get to a coke. I know he was asleep, but I feel like this is a metaphor that some people go to extremes to have the deliciousness of Coca-cola. The metaphor is that Coke is worth walking on water, climbing mountains, and going to great lengths to attain.
The 3 Worst Superbowl ads I thought were:
1) Godaddy.com - In-house
I disliked this ad very much because a) it doesn't make sense and b) I really despise when ads try to have a tacky sex appeal. I hate how the girl says "I'll show you enhanced" and tries to rip off her clothes. I honestly don't even understand how that is allowed to be aired on TV in front of children.
2) Dockers Ad - Draft FCB
I know this ad was supposed to be funny - but I thought it was just stupid and the message did not deliver well for me. I know it is hard to advertise pants and points of difference, but I feel like DraftFCB could have been more innovative with this brand.
3) Emerald Nuts & Pop Secret - Goodby Silverstein
This ad was by far the weirdest, I thought. I don't find human women impersonating dolphins/Flipper to be very entertaining. This ad made me feel very annoyed. This commercial screamed bathroom / food break for me when I was at my Super Bowl Party. It just did not make any sense whatsoever.
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