I love this TBWA/Chiat Day ad. It has a very outgoing tone and encourages people to do what they want, or "go" where they haven't gone before. This embodies what a credit/debit card company should represent. It is also easier to "go" anywhere when you have the means or ability. I really admired how people, objects, smoke, sand, water, etc., are all used to spell "go". I also really liked the voice of the man who did the voice over. I feel that choosing a foreign accent (british or australian?) helps to make the commercial more exciting. I believe that I always listen a little bit more or am more curious when someone's voice is different than what you're used to hearing everyday. This commercial gives me the urge to travel and immerse myself in all parts of the world, and I feel this is exactly the message that TBWA/Chiat Day wanted to deliver for VISA.
Monday, March 22, 2010
TBWA/Chiat Day Los Angeles: Visa "Go"
I love this TBWA/Chiat Day ad. It has a very outgoing tone and encourages people to do what they want, or "go" where they haven't gone before. This embodies what a credit/debit card company should represent. It is also easier to "go" anywhere when you have the means or ability. I really admired how people, objects, smoke, sand, water, etc., are all used to spell "go". I also really liked the voice of the man who did the voice over. I feel that choosing a foreign accent (british or australian?) helps to make the commercial more exciting. I believe that I always listen a little bit more or am more curious when someone's voice is different than what you're used to hearing everyday. This commercial gives me the urge to travel and immerse myself in all parts of the world, and I feel this is exactly the message that TBWA/Chiat Day wanted to deliver for VISA.
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