Latin Works: U.S. Cellular "Green"

First of all, this ad really stuck out to me because I love the song "We're Gonna Be Friends" by The White Stripes. I love when agencies pick good, edgy music to play in their commercial, and I feel like it also demonstrates that the agency is more "hip". Now that I think about it, the song really pertains to the story line of the commercial and is a perfect fit. I thought the paint the man was caring was just him tracing his day; however, the upbeat music and his obvious reason to be on a mission made me curious as to what was going to happen next. The commercial is far from boring, the camera angles that follow the blue paint are even shot in an abstract way with many different perspectives. The boy gets on to find a girl with yellow paint. Their colors mix on the ground to form green. I think this is a really innovative way to advertise building relationships. It was nothing sexual or permiscuous, just two people who found each other on a bus, but it was done in a very different way. Again, watching the commercial a few more times I see how the song "I can tell that we are gonna be friends" lyrics really perfects this commercial.