Dieste Harmel & Partners San Francisco: Clorox "Turtle"

This is a very clever and unique way to advertise bleach, especially when small children have to have their clothes bleached all the time. When I first watched this commercial, I was a little confused as to what was happening, but then I realized the audience is being brought in to the imagination of the little boy. Visually, I think the portrayal of his imagination was executed very well. There were lots of vibrant colors and curved lines, which represent a child's perspective. I loved how the little boy said in Spanish, "and that's how I got the stain, Mommy". It didn't really make me laugh, but made me smile because I know little boys especially at that age have imaginations that run wild. You even see this in the portrayal of his imagination because everything is very fast pace and reeking havoc. I think the tone and pace of the beginning of the ad symbolize how a child's mind is sort of scattered yet very creative, and I think Dieste captured this very well.