GSD&M Idea City: Marshalls "Faux Pas"

I think the concept of "shamelessly shopportunistic" and even the new "faux pas" that GSD&M idea city has thought up really delivers a good message for Marshall's. I for one love Marshall's, and have found great pieces for fractions of the price. I think this campaign demonstrates how such good pieces get into stores for such a good price, I also always wondered this. By demonstrating these situations, I believe Marshall's delivers a more clear message on how their business works. I love the "faux pas" because the lady mis-orders her blouse order by tenfold, which results in Marshall's buying the tops (probably at cost). I like how it is obviously set in Paris, the fashion capital of the world, and I also like how there is a balance of neutral background and bright color clothing items, which helps to move your eye flow nicely. Really, the blouse model and the buyer are the only ones who really wear bright clothing, which also helps to keep the story focused between them. The voiceover kind of sounds like the lady who narrates Desperate Housewives, which was interesting to me and grabbed my attention more. There is also some comical elements with the lady's broken French skills - for example, how she says she likes the "bathtub" instead of dress and of course her numerical confusion. All in all, I think this is a great campaign that is clear, to the point, and delivers the message.