Ogilvy & Mather - DVF American Express

I absolutely adore Diane Von Furstenberg and her fashion label. She has been around since the 70s, creating thousands of beautiful, rich patterns for all 4 seasons. I love how this ad captures how she gets her inspiration for patterns. In one part she is looking up at the shapes of the bare trees and taking pictures of them. Also, many of her beautiful patterns are displayed briefly when she speaks of her journey in the fashion world and discovering herself. These patterns are shot beautifully, all the fabrics are very flowy and vibrant, which embodies Dvf's label in my mind. I also really enjoyed how Ogilvy ties why DVF designs clothes for women in to why she has an American Express, "to feel comfortable". This juxtaposition allows the audience to see that American Express is also very important to DVF. Although this is a celebrity endorsed commercial, I think it is done in a very tasteful way and captures DVF as a designer very well.