This print ad reminds me of a scene from a 1980s Italian Mafia film. I really like the black and white background with red contrast, it obviously makes the Jano hot sauce the focal point. The mans facial expression look as though he's been shot, which signifies the strength of Jano. The mans brow and eyes are also squinting in reaction to the sauce, which further exemplifies its strength. You can almost picture this happening in slow motion, much like a gun shot scene. The message that I get from this is that you won't know what hit you, because it's so hot!
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