BBH New York: "Lego House" Commercial

The visuals of this commercial really stand out to me and I thought it was really cool how the film is fast forwarded. It almost makes it seem like the house has come to life. It's interesting that the foundations of the house are filmed 2-dimenstional, or flat, and as the house builds upwards, then the perspective changes. The vibrant colors of the legos stand out, keeping the focus on the product rather than the people. The red shirt of the little boy and the darker blue shirt of the Dad allow them to blend in as well. The message "build together" is very heart warming and sweet because it encourages parents to help their kids and be apart of there playtime. Also the building of the house is a good analogy for this message because a house represent a family, so in a sense they are strengthening their bond.