Campbell Mithun NYC: "H&R Block Cupid" Commercial

This commercial stuck out to me because most people despise taxes and doing them. Along with doing them, tax auditors are described as mean and "heartless". This metaphor of being "heartless" is actually demonstrated in this commercial, when not even Cupid himself can swoon over the tax auditor with his bow & arrow. I liked how the harp music speed up right before he struck the tax auditor in the chest, creating a climax. However, he failed multiples times. The grey tones and cubicles also exemplify how depressing a tax auditor's office can be. I thought this was a creative way for H&R Block to appeal to people in need with tax help because tax auditors are portrayed as actually being heartless and not understanding in this commercial.