Deutsch LA: VW PunchDub Commercial

I really liked this advertisement because it reminded me of my younger carpool days when all the kids would play the "punch bug" game. One other reason I like this ad is because I love the song "Two Weeks" by Grizzly Bear, and I think it sets a nice vibe for this ad. In this commercial, all walks of life and ages are playing the "punch dub" game. There are a lot of elements of comedy, especially when the little boy punches the old man and he whimpers. I think another element is surprise, because a lot of the people being punched are surprised as to why they are getting hit, probably because the cars passing by are not all punch "bugs", but rather any VW in general. It is also comical that Stevie Wonder punches that black comedian, and it is also surprising because Stevie Wonder is blind and he says "red one". At the end, the VW announcement is "13 New Models and A Whole New Game", which signifies a new beginning for VW.