Euro RSCG Chicago: "Powershares" Commercial

This commercial was a different way to display an investing company. The upbeat music and thunder provoked curiosity in me about what was going to occur. It was interesting to see that his "mind" looked like the House of Parliament or something along those lines. I thought it was comical that one of his smallest "ideas" was riding a tricycle along the floor. Most of his ideas were small, which created repetition. However, when he asked why a lot of them were small, the old man introduced the giant idea and said "we think you should let him out". This moment seemed almost magical or like the "light-bulb" had just switched on. Again, I thought this ad was very different for an investing company - because usually a company gives stats about their firm or tells why someone should use them. I think the approach that Euro RSCG took of getting in the mind of the investor shows that their investors can be creative and have really good ideas.