Monday, April 26, 2010
Saatchi & Saatchi Buenos Aires: "Topline Kiss - Unbreakable Kisses" Commercial
While most gum brands stereotypically use kissing as a way to promote their product, this was a unique commercial advertisement in this product market because it was executed more creatively than just saying "Practice Fresh Breath" or some tag line that has to do with wanting to make out. This commercial has a very romantic and passionate song playing the entire time, and not even family, strong men, semi trucks, or storms can tear these people apart. What I also got from the beginning was that a bride ran away from her wedding into the arms of another man. No force of nature can tear them apart, and I was very impressed with how vivid and real Saatchi & Saatchi made the trucks trying to pull them apart. I also liked that the viewer was just able to watch and absorb the strength of their connection with the movement, and then the tagline appeared at the end. There wasn't a seductive woman's voice or a man saying you need this to have the best kiss ever, it was just there to watch and take in, which I think is more tasteful than other gum ads.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment