Wednesday, April 28, 2010
Dentsu" "Sumo Wrestler with Brad Pitt" Softbank Commercial
This ad was very funny and reminded me of how different the Japanese versus American cultures are. We have such differences in what is socially acceptable, normal, or funny. There was no doubt this ad was funny, but I feel like this ad was a little juvenile, which obviously appeals to an older crowd in Japan. I know they loved the fact that Brad Pitt was the assistant to the Sumo Wrestler, because I have heard that many Japanese people go crazy over famous American actors or singers. Our entertainment industry is the premiere in all of the world, so obviously various cultures are able to identify who Brad Pitt is. It's funny to me that Brad Pitt played the assistant to the Sumo Wrestler, because in reality he is much more famous. I'm not sure if this is poking fun at American culture or not, but I know Sumo Wrestlers are like celebrities in their culture, so it's almost like we are being made subservient to their culture. I like the message that Softbank will do ANYTHING for their client, even carry them if they break their shoe, and even if they do weigh 500 pounds.
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