Tuesday, April 27, 2010
Crispin Porter + Bogusky "Playmates Guitar Hero" Commercial
I watched the making of this video on E!, so it was interesting to see it as a final product. I love the song and how it mimicks "Risky Business" with Tom Cruise. I also thought it was cool how girls filed in one-by-one with the music and wore socks and white button downs like Cruise. The filing in with the music created repetition and obviously movement. I thought they looked like they were sliding in so perfectly, which was probably editing. Once the music really started going, the girls just had fun with rocking out, which is not surprising since they are Play Mates. I thought it was also very funny that they were all swinging their heads to Guitar Hero. I thought it was a well executed ad and I'm sure it was very appealing to the target market of young males.
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