DraftFCB- Sharpie Bleed Commercial

I had a hard time finding a "favorite" DraftFCB ad. I thought this one was simple and delivered a good image about Sharpie and what they are promising for their retractable pen. I really liked how the red ink came to life and was animated. It created movement and demonstrated the possibilities that one can create using their pen. I also really liked the tag line: "the heart may bleed, but not the ink". The "uncap what's instead" also reiterates the possibilities you can create using this nifty Sharpie marker/pen. It also demonstrates that you are the eye of the beholder, or that the holder of the pen is subject to infinite ideas and creations - that is, until the ink runs out. I also enjoyed the sounds used during this 15 second spot. I liked that you could hear the pen drawing and scratching away. I also liked that when the narrator said "with just one click" their was a bolt of thunder sound, which also stressed the possibilities that can occur as well.