I know McCann Worldgroup has had a lot more famous ads, but this print ad really stuck out to me. I find the neon colors add intensity to the work which makes it very attractive and vibrant. I think this is one example of how a print ad can be art. There are elements of color, movement, contrast, harmony, rhythm, and proportion. The shapes of the basketball players are all vary a little in proportion to each other, but are contrasted with various colors so that they stand out. The different colors offer an element of variety so that is easier to differentiate the shapes. The chinese symbols add rhythm because they are repeated numerous times, and also make the piece unique to the area in which it is advertised. Also, harmony is achieved because their are similar shapes and symbols through the work. I really enjoyed this piece and wish there were more ads like this - this type of ad clutter would be okay to me because it's pleasing to look at.
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