Fallon London: "Sony Play-doh Bunnies" Commercial

This is in my top favorite commercials that I have ever watched. The bunny concept is a bit odd, but it is so beautiful and I am utterly amazed at how Fallon's creative team put this one together. I love how there is a huge presence of color, which is what the ad is about. As well as shapes, repetition, movement, and harmony. I love how the play-doh bunnies start as little balls coming out of gutters and trash cans, and then they exponentially grow to take over the dull streets of NYC. The song "She's a Rainbow" by the Rolling Stones couldn't be more appropriate for this commercial. The bunnies and film speed up with the music, which creates a sense of rhythm and harmony because the shapes are also repeated. Movement is also a big part of this ad, and it climaxes when all the bunnies come together to form one big purple wave. Which then crashes, morphs into a whale, which then changes into one big red rabbit. The morphing of the shapes was very impressive to me and a very key element to this commercial.