HILL HOLLIDAY: "SAND CASTLE" commercial for DUNKIN' DONUTS

Hill Holiday has done a lot for Dunkin' Donuts and has really rebranded them as a whole with the phrase "America Runs on Dunkin'". They were able to create this phrase after Dunkin' beat Starbucks on a lot of taste test surveys and is obviously a lot less expensive. Coffee is a necessity in today's society for students and workers alike. It gives that extra energy boost and source of caffeine most people need in the morning. The little boy in this commercial is very cute and while he probably looks up to his Dad a lot, it is clear that he has some high expectation for his Dad's sandcastle building skills due to their competition on the beach. I am curious as to whether those sandcastles were real or animated. Either way, it was a nice creative execution done by Hill Holiday. Although the Dad seems intimidated at first, he should fear not because he has his DD coffee to get him going! I think this is a cute message, although very exaggerated, because most parents in society need energy to meet the expectations to play and create with their young children. I like the tag line "You Kin' Do It!". It reminds me of the phrase from the pop culture movies of Adam Sandler which coins the phrase "You Can Do It!". However, I think this is a nicely done and presented in a very funny way.