Monday, April 26, 2010
Kaplan Thaler Group- "Seamless - Continental Airlines"
I really appreciated the creative techniques of this advertisement and how the scenes change. They don't just change all at once, but it is if different things change at different times. It's like parts of the scene fall away as another pops up, which is very visually appealing. I also liked how the currency from around the globe changes in the palm of the mans hands. This commercial also possesses rhythm and movement due to the rapid changes of scenery. The changes of scenery and different venues around the globe really reiterate the "seamless" travel that continental provides internationally. Also, the changes flow very nicely with the beat of the music, which also demonstrates rhythm and unity of the piece as a whole. I think this was definitely a more unique airline commercial that I've seen visually.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment