This Tab energy drink campaign is targeted to young women who need "fuel to be fabulous". I really like the way that Tab resonated female flare to their print ads. This particular print ad is set on Rodeo Drive and portrays a young female shopping for designer pieces. This women owns that she is beautiful, wealthy, and fabulous, but needs her Tab energy to get all her daily tasks done. I think this ad is done in a very tasteful way. The color of hot pink is a major theme in these ads because it represents femininity and also the product because it is hot pink as well. The hot pink colors of her scarf and the shopping bags that the man is holding create movement throughout the ad and lead the viewers eyes through the main actions. Also, the woman's body language signifies that she is in fact fabulous because she is staying tall with her shoulders back and appears confident. Also, the fact that she is African-American makes her standout in the foreground even more than the white male in the background. I also like the fact that the Tab drink is advertised as not part of the scene, but more implied that she drank it. I think it would be a little obnoxious if she were holding one in her hand.
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