Carmichael Lynch "Hell's Bells" - Harley Davidson Commercial

I like this ad and how it targets the "Hell's Angels" crowd. I think all of the elements flow to create a very "Harley" christmas image. I think the rattling of the chains on the Harleys and the whip that Santa uses when he pulls up sets the tone as "rough-and-tough", which is exactly what Harley is all about. I think it was nice how the Harleys resembled Santa's reindeer with their handle bars as the antlers. I also liked how they played on the holiday season for and the people who get Harleys are on the "naughty list". The tag line "Shop Harley - For Badness Sake" is also clever and probably very appealing to the target market that wears leather, black, metal studs and chains. When they drive away, flames appear and "how bad have you been this year?" comes up - this is another form of repetition and the "badness" - which is probably necessary because Harley has a very specific market. I think Carmichael Lynch executed this theme very well for Harley. I thought it flowed very nicely and the message was definitely clear.