I think this ad was one of the more creative ads that Above the Influence has produced. I liked how the color scheme was a darker grey tone, which symbolizes that doing drugs is bad and dark. There are a few analogies present in this print ad. One I thought was that drugs make you sluggish, or like you have no brain, much like a slug. Secondly, the slugs are most likely about to snort salt, which is most likely a symbol of cocaine, which kills them instantly because it sucks the moisture out of them. Most kids don't know or think it, but cocaine can kill you almost instantly as well. So I think the question is - why would someone want to partake in this if the risk of death is there? This ad is promoting kids to be above the influence, or pressure of drugs. It is a simple print ad but I think what I stated shows that it has a little more meaning underneath.
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