Monday, April 26, 2010
Leo Burnett USA: "Samsung LED Wonder-full TV" Commercial
I really admired this ad and how vivid the film was. Also, the song "Hey Soul Sister" by Train is really popular right now and always on the radio, so I feel like it would grab people's attention and fit in to popular culture. This commercial really captures how advanced technology with TV's have come. I have watched TV on an LED screen and can say that it is much like being in the presence of whatever is happening. So, the analogy of cutting out a cube from the aquarium and putting in your TV is true and probably much like what it would look like in person. I was impressed by the creative technology of how the Dad cut out the cube of the aquarium and it looked so vibrant and real. I feel like an aquarium is a perfect scene to represent the excellence of an LED TV because there is such a range of colors and shades. I think Leo Burnett did an excellent job of exemplifying how great LED TVs really are. Also, the tag line "Wonder-full" is great because LED TVs really are full of wonder, especially for such a thin screen.
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