The Martin Agency: The American Cancer Society "Official Sponsor of Birthdays" Commercial

I really liked the violin or string instrument played in this ad because it is soothing and calm. The film clips do a great job of capturing the essence of a "birthday". They added elements of excitement and surprise. The smiling faces create repetition and a happy tone for the ad. Even though cancer is a sore topic, the American Cancer Society wants to show what society could be like if there was less illness and cancer. I think there message was clear and also a creative concept thought up by The Martin Agency. People get awkward or tune out when something is about dying or sickness is a negative way, and I think it was very clever of them to approach it in a positive way and say look what we COULD be like.