Arnold Worldwide Boston: Espn "Sports Heaven" Commercial

This ad seemed like it took a lot of work to produce because their are so many people involved in the film. I loved how all these athletes are performing around the city streets, while this man is wondering around aimlessly on his cell phone. I thought it was a innovative way to show that now people can view anything about sports on their mobile device. I liked how Arnold didn't just film a man demonstrating the application on his cell phone, but rather showed what was probably going on in the man's head when he was clicking on different sporting events. I also thought the background music was fitting because it was very whimsical, like he was walking around in la-la land, which he was. I'm sure now more men are going to be walking in la-la land just like him now that they can get ESPN anywhere, and there will be a lot of angry girls out there. The tag line "Sports Heaven" is also extremely fitting because men now probably think it is like heaven to check the update of a game from anywhere that they have cell phone service, now they don't have to just find a computer or call a friend.