Sunday, December 6, 2009

Carbon Dioxide Overdose



I recently read an article on foxnews.com about how the EPA is preparing to announce a high level of carbon dioxide in the atmosphere as a public danger. This fact deeply scares me because if it is a public danger now, there's not much we're doing that could fix it quickly. We are a society that overconsumes and overuses everything. In a typical american family, there is more than 1 car driven, and this means a few cars for every family which = a ton of fuel admissions. This is a very buzzworthy topic with the global climate summit starting in Coopenhagen, Denmark, next week. I think we should really encourage people all over the world, but mostly Americans since we are the worst, to carpool to work, to take public transporation, use electric cars, recycle, and do anything possible to help minimize fuel admissions. We have definitely taken advantage of our planet and need to do anything possible to slow down this process, if we want the world to be there for our children and theirs. What is also interesting is that the "Greenpeace: I'm Sorry" campaign was voted in best ads this week in AdAge. The client is Greenpeace and the Agency is Arc Communications. There is a series of over a dozen different billboards with different world leaders, and the concept is to have them apologizing 10 years from now for not saving our planet. I think this is a very powerful message because it makes the audience think what if this became reality. The billboard I've posted is Obama saying "I'm sorry". I think it's interesting how they've made him age in the photo - it really makes the billboard look like one from the future.

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