Wednesday, May 5, 2010

3 ads that are socially responsible and 3 that are not

In today's world, the average person views hundreds of ads daily, whether we want to or not. Some ads are for the greater good of society, while others are controversial and are believed to deteriorate the morality of our culture.

3 ads that I think are socially responsible include:

#1:
I believe this ad to be socially responsible because it announces the issue of beauty in our society and how the ideal beauty is superficial in our culture. It delivers a great message for mothers to recognize this issue and talk to their daughters. This is one of my favorite campaigns.

#2:


I think this commercial by truth is socially responsible because it puts the massive number of deaths due to cigarettes in to perspective. Cigarette smoking is one of the leading causes of cancer and death globally, and big tobacco companies know this and still gain new customers every day. Truth was responsible to confront the tobacco company and ask them if this is what they're proud of.

#3
Thousands of children are physically and sexually abused every day. This ad conveys the fear and anxiety that children who are abused get, and it is saddening. This is a great campaign designed to reflect the reality of child abuse and try to stop it.


Many ads are socially irresponsible because they are either vulgar, tasteless, inappropriate for children to see, racist, prejudice to women, or just demeaning to society as a whole. 3 examples of these types of ads include:
#1
















This racy Calvin Klein ad was placed in the middle of SoHo, which reachs millions of ages groups. This is socially irresponsible because lots of children see this ad outdoors. It may be one thing if this were featured in Maxim, GQ, Cosmo, or a more adult segment media. This is horrible to be in public because younger teens and children think this is "hip" or "cool".

#2

The message of this ad is not horrible, but the symbolism is. This ad appears racist because there is a white corporate manager and 6 black athletes surrounding him, almost as if bowing down subserviently. The white male stands tall and confident, while the black mans bow down to him. This is also suggestive that the white man is cable of having this corporate position, while the black males are important for there physical attributes. Why couldn't the corporate man also be white like the athletes? Why couldn't the athletes be white? It almost seems a little too stereotypical, and I think this was a very poor layout choice for Intel.

#3

This ad is disgusting because it objectifies women. The older model of the camera is represented by a flat-chested, less curvy woman. While the newer, more enhanced version is represented as a busty woman who has more sex appeal. This ad is suggesting that a better version of a woman is also a more enhanced woman. This is bad for young girls to see because then they too think this is how you are supposed to look and it makes them self conscious.

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