Droga5: "Lift" Puma Commercial

I was captivated by all elements of this ad from color to movement and rhythm and also to the music. I loved getting the impression that the people were caught up in all these moving scenarios, when really they were in a still room and the projector was moving. The commercial reminded me of an exhibit I saw at the MoMa a few years back. The neon colors were neat and resonated the image of Puma. I think of Puma as very hip/urban and colorful. My favorite part was when they go to the bedroom and act like the they're on the mattress with the twisted perspective, and also when the fireworks appear. It was very innovative of Droga5 to be able to create such a vivid storyline with no words in only 1 minute.