David & Goliath Santa Monica: "Kia Pins" Commercial

This ad appealed to me because it emphasizes the outdoors, road trips, and creating your own path. The analogy of your car being your pin to the map is interesting because a car is a vehicle in which you travel and get from city to city. I loved the imagery of the red pin on top of every car and places that the cars travel through. This commercial captured the vast western United States, which symbolizes freedom and open spaces. This also retouches on the creating your own path message because this part of the country is great for traveling and road tripping. I also think a lot of young families just starting out would be in the target market for this car, and I feel as if it is also saying this is a car you can build memories with, which is important for a young family.