Sunday, May 2, 2010

Doner US: "Traidor" Serta Commercial



I laugh out loud every time I watch this commercial. The sheep are just too funny. I like the concept of portraying sheep as mad for the new Serta mattress, because now people don't even have to count to get to sleep. This is my favorite commercial of this campaign because I love how one of the sheeps is a "traidor" and wants to try the mattress out. The voices of the sheep are also funny because they're gruff and sort of angry, which is not the way I would picture sheep if they could talk. I guess they're just bitter about the mattresses. I also think the way they are animated is very cool. They look like the Chicken Run characters, but I'm not sure if they were also modeled of clay like Chicken Run. Their clay-like appearance also makes them very cute, but it's funny that they don't sound cute. #1 is very bossy and the leader of the revolt against Serta, so I bet he kicked #86 out of the pack.

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