I think this outdoor ad done by Taxi for Mini is very attention grabbing. I like how the outdoor ad creates an action and provides a nice visual image. It appears the Mini is about to be sling shot across the highway. The white text of black background keeps the message neutralized, and allows for the red Mini to stand out. The red border along the billboard also allows for emphasis on the Mini. Since this is a Canadian agency, the message is in French, obviously. I tried to translate "agrippez-vous" and what I got was "grip", so I wasn't quite sure what it means. Maybe it means that the Mini has good grip on the road? I'm not positive. Anyways, I thought this ad was a great outdoor ad and provides for something more though-provocking than just a picture of a car winding down a road
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