I found this advertisement on Jung Von Matt's website. The entire site was in German, so it was a little hard to make out if this was a mini film clip or commercial that ran in Europe. I also was not sure if the SLS AMG really made it upside down in the tunnel or if it was edited, but a lot of websites such as youtube.com had posts saying that it really did happen. Whether it did or didn't happen, I though the film approach was really impressive. There was this intense vibe about it that builds adrenal in anticipation for what is about to happen. Everything seems to be in slow motion at first, but speeds up the minute the driver gets in the car. This builds up to the climax when he races upside and loops through the tunnel. I'm really amazed how a film crew captured this, because the viewer is able to feel as if they are in the moment.
Sunday, May 2, 2010
Jung Von Matt: "Mercedes SLS AMG" German Commercial
I found this advertisement on Jung Von Matt's website. The entire site was in German, so it was a little hard to make out if this was a mini film clip or commercial that ran in Europe. I also was not sure if the SLS AMG really made it upside down in the tunnel or if it was edited, but a lot of websites such as youtube.com had posts saying that it really did happen. Whether it did or didn't happen, I though the film approach was really impressive. There was this intense vibe about it that builds adrenal in anticipation for what is about to happen. Everything seems to be in slow motion at first, but speeds up the minute the driver gets in the car. This builds up to the climax when he races upside and loops through the tunnel. I'm really amazed how a film crew captured this, because the viewer is able to feel as if they are in the moment.
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