Sunday, May 2, 2010
Cramer-Krasselt: "Feel the Love" Crocs print ad
This ad campaign reminds me, although very goofy looking, Crocs are extremely comfortable. I like this campaign and the imagery of little Crocs personified as rubbing peoples feet. Even though this is a little strange, it makes me want to put a pair on because it looks so nice to have a foot rub. In this ad, the Crocs are pink and stand out. There are minimal colors but a nice balance between the pink Crocs that massage and the logo of the Crocs, as well as the green natural background with the green yoga mat. The women provides a nice break in the page and is wearing a black outfit with her head down, so she does not take away from the attention on the shoes. Her long legs and stretching arms point to the Crocs, which is another aspect that makes them the focal point.
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